FitXR
Brand's website: FitXRFitXR is a British company founded in 2016 in London, which specialises in virtual reality fitness apps and games. Its aim is to combine exercise with entertainment and offer players an effective workout using modern VR technologies.
The company’s first major project was BOXVR, a rhythm-based fitness game in which players perform boxing punches, dodges and squats in time to the music. Thanks to a combination of intense cardio training, licensed music and motivational sessions, BOXVR has become one of the most popular virtual reality fitness games. It was released for PlayStation VR, SteamVR, Oculus Rift and other VR platforms.
Building on the game’s success, the company launched the FitXR service, which expanded the concept to include regularly added workouts, new sports disciplines, online lessons and a subscription system. Users can choose from boxing, dance classes, HIIT, strength training and other fitness programmes led by professional trainers.
FitXR is renowned for its focus on a high-quality movement experience, regular updates and the use of virtual reality to improve physical fitness. The company is one of the pioneers of VR fitness, and its products are used by millions of users worldwide.
Thanks to titles such as BOXVR and FitXR, FitXR ranks among the leading companies specialising in virtual reality fitness. Its apps and games are available on PlayStation VR, Meta Quest and PC VR platforms.
